Our Creative Director Kate Jones worked in collaboration with the iconic China retailer – The Beast, and French legacy Brand – Cire Trudon.  Together they collaborated to style / activate The Beast’s Beijing store, setting the tone for the launch of the Trudon parfum and new Festive Cire Trudon collection. The result was an impactful display that inspired both customers and retail staff, building key storytelling. The journey was documented and shared via social channels.