Hong Kong is renowned as a retail hub, but recent years have seen a decline in independent stores. So, when Antoine, Jean, and Max enlisted At Liberty to create a customer-focused retail store inspired by Paris’s iconic, albeit defunct, Collette store, we eagerly accepted. In just four months, we assembled top Interior Architects –  Laud and Graphic Agency – CHD, curating a retail space with compelling narratives and leading brands.

At Liberty was integral at every step—providing spatial consultation, brand selection and buying strategy / execution, copywriting and visual merchandising.

Just four months later, 52 Gage opened, revitalising the Hong Kong retail scene.